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CRM Fundamentals and Best Practices (Arabic)

Categories: Quality Management
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About Course

This course provides an introduction to Customer Relationship Management (CRM) and its fundamental principles, as well as best practices for implementing and managing a successful CRM system. Participants will gain a comprehensive understanding of the benefits of CRM, the different types of CRM systems, and how to select the right CRM solution for their organization.

The course covers the key components of a CRM system, including customer data management, sales force automation, marketing automation, and customer service management. Participants will also learn how to use data analytics and reporting to measure the effectiveness of their CRM system and improve customer engagement.

In addition, the course provides an overview of best practices for CRM implementation, including planning, stakeholder engagement, and change management. Participants will learn how to create a CRM strategy that aligns with their organization’s goals and objectives, and how to overcome common implementation challenges.

This course provides an in-depth understanding of Customer Relationship Management (CRM) and its fundamental principles, as well as best practices for implementing and managing a successful CRM system. The course covers the importance of Internal Customers, External Customers, Customer Segmentation, and Qualitative Assessment.

Participants will learn about the key components of a CRM system, including Customer needs, Customer satisfaction, and Loyalty.

The course will also discuss the importance of data analytics and reporting to measure the effectiveness of a CRM system and improve customer engagement.

Additionally, the course provides an overview of best practices for CRM implementation, including Customer Service Principles, Multiple and Diverse Customer Management, and customer service management.

By the end of the course, participants will have a comprehensive understanding of CRM fundamentals and best practices, and be equipped to implement and manage a successful CRM system within their organization.

So why wait? Enroll in ” CRM Fundamentals and Best Practices: Creating a Customer-Centric Organization with CRM Best Practices” today and take the first step towards optimizing and achieving greater efficiency and success. With expert guidance and practical tools at your fingertips.

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What Will You Learn?

  • Understand the key concepts and principles of Customer Relationship Management (CRM).
  • Evaluate different types of CRM systems and select the appropriate solution for their organization.
  • Implement and manage a successful CRM system that supports their organization's goals and objectives.
  • Identify and overcome common implementation challenges, including deployment of the voice of customer

Course Content

Internal Customers

  • Customer Definition
    01:09
  • Overview of Customer Types
    04:32
  • Importance of Identifying Customer Types
    01:18
  • Product/Service Flow
    01:27
  • Internal Customers
    02:59
  • How To Improve Internal Processes & Services?
    00:50
  • Quality-Level Agreements
    02:12
  • Three Timely Tenets For QLAs
    00:31
  • How Treatment of Internal Customers Influences Processes for External Customers
    01:55
  • Methods to Energize Internal Customers
    01:27

External Customers

Customer Segmentation

Qualitative Assessment

Customer Needs

Customer Satisfaction and Loyalty

Customer Service Principles

Multiple And Diverse Customer Management

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